One of the downsides of the Artist profession is taking time out from the creative expression part, to actually perform the ‘make money’ part of the career. Often times, the genetics that enable someone to create amazing art are not the genetics that serve them well when it comes to the business functions of marketing and selling those masterpieces.
Therefore, this request was not all that surprising. Specifically, it was:
List of Art Marketing Firms: The list would be compiled of firms or even select marketers that market art. The company would have to specialize or have a big portion of their company in marketing art made by individuals to the target markets selected by those individuals, whether it be museums, galleries or collectors.
How did I generate the list?:
I figured that 100 firms would be a sufficiently large list, so I started with the 250 largest cities in the country as a good seed data set. Then I simply asked a virtual worker to look in that city for a business that fit the description above. To make it easier for the worker to do the work quickly and correctly, I concatenated the State, City and Search Terms into a Google Maps pre-build search string with a formula in Smartsheet.
I passed this search string along with the question. Here is how I structured the Sheet and the Smartsourcing submission:
The list produced from this first simple run seems to be filled with about half answers that fit the criteria well, and half answers that range from ‘almost right’ to ‘a pretty big stretch to call them a fit’. (It’s still filling up as I post this – so hopefully the quality doesn’t deteriorate in the results yet coming). One of the workers include a note along with the answers she posted saying, “I'm having better luck finding these by using consignment art galleries, I just hope that this is acceptable”. It turns out to be an excellent suggestion with which to modify the google maps search string. If there’s more interest in building out this list further, then that suggestion and more cities are the next run I’d do.
See the full list in an easier format here. Feel free to Add a Art Marketing Firm to the List if you like. Enjoy.
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